Adrian 'ADazzle' Howe, was born in Birmingham, UK in 1985. He remembers in love with wrestling at the age of 8 years old, while regularly watching WCW with his father on Saturday afternoons on the UK channel ITV. His favourite wrestlers being Johnny B Badd and Sting. He soon found WWE and later in life discovered the independent wrestling scene. In June 2018, at the age of 26, he embarked on a quest to find as many black wrestlers as possible and would share his findings on Instagram, thus creating the Black Wrestling Alliance (BWA) page. The page quickly became popular amongst both black fans and wrestlers. With well over 20k followers, BWA is the number 1 space in the world for news and information dedicated solely to the awareness and elevation of Black Wrestling.